The massive increase of smartphone usage is having an impact on how we relate to the world around us. Everyone anywhere on earth is within our vicinity, reachable instantly in real-time. For the creative industry, amazing new formats are possible given now that a global instant audience is ready to join any smartphone-powered event from anywhere in the world at any given time.

An illustrative manifestation of this new reality was the "Global Choreography" launched on October 7th 2012, a dance routine developed specifically for humans anno now, to which the mobile phone is almost like a natural extension to their body.

The dance consists of 33 moves for hands holding a mobile phone, guided by a virtual augmented reality cube floating around the participants. An interface that expressively demonstrates the possibilities of the data-powered reality of today. The movement of the cube is based on one server-based script which brings all participants across the world to dance in sync. The flashmob reinvented.

No longer do we need to gather on one specific public quare to perform the usual orchestrated dance. We can dance individually, together. An expression of how we live our mobile lives in the hyper connected reality of today.


On Sunday October the 7th 2012 the whole world is invited to join a globally synchronised choreography. By following the instructions on a smartphone, a dance routine is performed. A dance to be experienced alone, together. As a distributed worldwide flashmob. While standing anywhere on earth, moving your phone above your head from left to right, someone standing somewhere else, will do the exact same thing, at that exact moment. More (English) >

INSTRUCTIONS: 1) Download "LAYAR" app & launch it 2) click "LAYERS" / search for channel: "Dance"

BUT FIRST, DO SOME MOBILE GYMNASTICS: